A family brand with bigger plans.
BLUE Sportswear is Copenhagen fashion the way it should be: family-run by Jeanett Roepstorff and Jens Erik, rooted in Scandinavian simplicity, with their daughter — model Philine Roepstorff — as a recurring face of the campaigns through the years.
When we started working together in 2019, BLUE sold almost exclusively in Denmark. The brand deserved a bigger stage. Since then, revenue has grown to a double-digit multiple of where we began — but BLUE's numbers are BLUE's, so that's all I'll say about that.
Three channels. One connected setup.
- Meta advertising — the growth engine: campaign architecture, creative direction and daily optimization across all four markets
- Pinterest advertising — one of our strongest-performing channels; fashion and Pinterest are a match made in heaven
- Google — capturing the demand the social channels create
- Server-side tracking via Reaktion — so every scaling decision is made on real numbers, not iOS guesswork
- Website & conversion optimization — redesigned together with a web developer, with AI in the workflow, so the traffic we pay for actually converts
From Denmark to four markets.
Growth in fashion isn't a straight line. We've had record months and we've had humbling ones — that's six years of honest work, not a screenshot of one lucky week. Through it all, the system compounded: Denmark first, then Finland, the Netherlands and Germany as active, profitable ad markets.
And the compounding continues — even in year six, we're still finding growth: +32% in yearly revenue, 2025 over 2024.
Six years of renewed trust.
Agencies churn clients every 6-12 months. BLUE was my first client, and they're still here — through ads, website rebuilds, new markets and everything in between. The engagement grew from media buying into full marketing leadership.
That's the metric I'm proudest of. Retention like that can't be faked, bought or cherry-picked. It has to be earned every single month, for 72 months straight.
