Massive reach. Modest conversion.
With 18+ years of clinical experience and millions of followers, Nicolas had already won the hardest part of e-commerce: attention and trust. Fulkrum's guidebook — "How Movement Builds Balance, Strength and Connection" — helps parents support their baby's development in the crucial first months.
But the old store didn't do the product justice. Traffic arrived, and too much of it left without buying. Classic creator problem: world-class content, an underperforming checkout at the end of it.
A new store, built to convert.
- New Shopify store from scratch — structure, buying journey and checkout rebuilt around one job: converting warm audience traffic
- Design direction — I sourced and directed the designer, so the store finally matched the authority of the brand
- Conversion optimization — page-by-page CRO recommendations: hero, social proof, product page, offer structure
- Built for global sales — multiple language editions of the guide, selling from the US to India to Malaysia
See the result live at fulkrum.health — "Your baby is trying to tell you something. We help you understand what."
+62% sales. +86% orders. Still climbing.
Year-to-date 2026, the new store is running +62% on gross sales and +86% on orders versus the same period before. The French edition of the guide alone jumped +83% week over week after launch — the playbook translates, literally.
Five focused months.
This was a defined engagement: come in, rebuild the machine, hand it over running. Five months from underperforming store to a conversion system that turns one of the osteopathy world's biggest audiences into customers — every day, in multiple languages.
reach is rented. a store that converts is owned. 🏗
